February 25, 2022

Philipp Plein FW22 woman Fashion Show

The super-heroines era

THE REBIRTH OF PHILIPP PLEIN WOMAN

This new-born year is going to be a breaking point, a new renaissance in the modern era post-pandemic. As every twisting point, change is the key to build the base of the new future, of the new success. The 2022 has just begun and PHILIPP PLEIN is #unstoppable. The new beginning has been already crackling and the promise that the best is yet to come is written in a stone, or better, in a modern wording, in an NFT.

THE COLLECTION

The Fall-Winter 22 collection is the confirmation of the new brand vision and strategic direction is carrying out: the glorification of a Super Heroines future and woman-centric philosophy. A new process already started in the Spring-Summer 22, where Megan Fox was the ambassador of the PLEIN women relaunch, and which will find the highest expression in the next FW22 collection. Then the witness has been passed to another stunning super-woman as Eva Herzigova, already revealed in the first shoots of the pre-collection FW22. Season after season, the woman is reshaped. A New silhouette stands out, new fits, details accuracy are key product features characterizing the distinctive trait of the brand while extending the offering and variety to dress from day to evening. An accurate and meticulous work of communication and product development that already brought exciting results and the relaunch of the woman collection.

The voice of the new superheroines vision shouts louder, thanks to the licenses created to enrich and to complete the everyday lifestyle feminine proposal. The new eyewear made in collaboration with DE RIGO and new jewellery collection made in collaboration with WORLDTIME WATCHES & JEWELRY SA will shine on the catwalk. Once again, the synergy between the PHILIPP PLEIN and the creative licences team has been able to translate and transfer the DNA of the brand into a universe, which is perfectly matchable with the whole Fall-Winter 22 collection. After the success of the fragrances, latest news is the launch of a woman’s fragrance created always in collaboration with the master perfumer Alberto Morillas.