April 28, 2022

Philipp Plein Opens the First Crypto Concept Store

The store of the future

London is calling and PHILIPP PLEIN is answering, loudly. Few weeks after the announcement of the U.K. government about the plans to mint its own non-fungible token, as part of a push toward becoming a “world leader” in the cryptocurrency space, the German designer lands to London and plants his flag in the heart of the British capital opening his first flagship store in Old Bond Street 9.

“Today we accomplished to open the First Crypto Concept Store where digital meets physical” stated Philipp Plein.


The store of the future mixes the experience of the classical shop with the meta-world, driving the customers through the retail 4.0. The new house of the brand stands out in Old Bond Street thanks to its three floors with a different theme for each one. The ground floor is dedicated to accessories and shoes. As a digital business card, a mega screen will project Plein Plaza, the land bought for 1.4 million $ in the Decentraland and will introduce clients to metaverse, guiding also the non-expert to navigate in the new dimension helping them in creating their own avatar for experiencing a virtual trip.The Spring-Summer collection 22’ will be displayed on the first and second floor. As for the other physical stores and websites, also in the British meta-store will be possible to pay in cryptocurrencies. Customers can easily access to the price in different crypto scanning the QR codes placed on the shelves and see real time fluctuations.The third floor is the great news. Called The M.O.N.A. (Museum of NFT Art) floor, it will accommodate the first phygital collection.

M.O.N.A – the museum of NFT Art

The meta-addicted and the new joiners can admire the new NFTs art collection realized by the Crypto Kings, displayed in eight screens. At their side will some physical artworks belonging to the ‘Lil Monster Capsule will be exhibited. Not only a simple boutique. The new PHILIPP PLEIN flagship store is going to be a proper cultural, artistic, fashion and futuristic hub.

Always in April, the brand is going to announce the opening of its own NFTs marketplace. Not only an off-line museum, the M.O.N.A. has a unique translation online becoming an independent platform, where NFTs artists will meet and share experiences. A user-friendly platform with typical art auctions, where the art will find its maximum expression through the interaction of international artists. The new platform will be also a special window for the new digital artists, especially the beginners. The M.O.N.A. will offer exclusive services as marketing and promotional, contracts, sales platform, analytics, advice for royalties from minting to secondary sales by introducing them into the world. Furthermore, it will be possible to check statistics related to the NFT market: charts, FP, highest last sale and percentage of change by timeframe. In the M.O.N.A. will also be available the first service that allows buyers to bid for receiving a custom NFT from their favourite artists.