June 16, 2023


SEPTEMBER 14TH 2023. In the biggest mall in Italy, PLEIN SPORT marks its FIRST opening out of a global expansion plan.

Philipp Plein is thrilled to announce the highly- anticipated grand opening of the NEW PLEIN SPORT STORE in ORIOCENTER SELECTED STORES (Bergamo) with a gross shop area of 120 Sqm.

ORIO AL SERIO, ITALY – SEPTEMBER 14: Philipp Plein attends the Plein Sport new opening at Oriocenter on September 14, 2023 in Orio Al Serio, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Plein Sport)

PLEIN SPORT is more than just a store; It’s a one -stop shopping destination designated to cater to all your needs. PLEIN SPORT takes immense pride in offering an extensive range of high-quality and innovative products, including sneakers, ready to wear and eyewear by DE RIGO, which for this occasion created an Avant-premiere of limited pieces for this opening, watches by TIMEX GROUP and accessories by LAIPE SPA.

Whether the consumer is searching for the latest trends in sport, innovative and exclusive products, we have it all under one roof!

“I am excited to introduce our newest store in Bergamo with an exceptional shopping experience”, stated Philipp Plein.

At PLEIN SPORT we prioritize our customers’ well-being and shopping, by entering the unique experience and lifestyle of the brand.

It perfectly describes the innovative and revolutionary ground-breaking retail store bringing the brand’s limitless activewear and most iconic street styles to ORIOCENTER Selected Stores with the evolution of a product experience made to measure for sports consumers.

PLEIN SPORT is dynamic and revolutionary; its evolution is an essential feature of the brand concept. In a constantly changing world, PLEIN SPORT adapts and seizes all the opportunities to offer a brand-new store experience, where people will enjoy a different environment, with connection and social networking at the center of it, along with elevated and high-tech, performance product content.

“People identify themselves with the car they are driving, with the brand they wear to reflect their social status, while the activewear industry is embracing completely different values, and one of those, which I admire the most, is that sportswear is for everybody. It doesn’t matter where the workout is practiced; it is about being part of a community that embraces the same interests, hobbies, and passions driven to strengthen inner beauty and personal well-being. I am a big fan of PLEIN SPORT, not because I created it, but because I love its values”. — Philipp Plein.

THE WORLD IS PLEIN SPORT PLAYGROUND: With innovation at its core, PLEIN SPORT serves a wide community, creating the premiere indoor/outdoor gym brand for those who care about their mind-body connection and feeling. As a people-first brand, PLEIN SPORT caters to those who combine their fitness and social lives, integral to interpersonal connections through the brand’s values: freedom, individuality, mutual respect, and inclusivity. Embracing a gym culture of authenticity and pleasure, PLEIN SPORT becomes a space where active people can go from working out to the street. 

A key feature of this ground-breaking evolves upon the PLEIN SPORT Truck. First debuted during the SS23 collection kick-off, the brand introduced the first retail mobile store that has traveled across Europe to several cities to bring consumers the full offering of PLEIN SPORT. The journey continues as the PLEIN SPORT Truck lands in a stationary space, providing all consumers with an urban yet innovative experience. 

PLEIN SPORT is functional, versatile, and engineered to support an active lifestyle. From achieving your personal best on a mountain hike to a workout class, PLEIN SPORT takes you into the future of fitness. Each item is designed uniquely, combining industry-lead technology with style and comfort. It has a unique DNA, providing the ultimate sportswear performance experience. 

“PLEIN SPORT will develop a community of people with the same goal that will become a force of motivation” — Philipp Plein, Founder, and Creative Director.

The first PLEIN SPORT in Italy opens its doors to shoppers on SEPTEMBER 14TH with a special live performance of GUE at PLEIN SPORT TRUCK (CINEMA ENTRANCE ORIOCENTER).

Push your boundaries and activate your future. Activewear has never been fiercer. 

ORIO AL SERIO, ITALY – SEPTEMBER 14: Philipp Plein attends the Plein Sport new opening at Oriocenter on September 14, 2023 in Orio Al Serio, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Plein Sport)


German designer Philipp Plein founded his namesake luxury fashion brand 25 years ago and grew it since into one of the largest and most prestigious independent fashion and luxury brands in the world. Based in Lugano Switzerland and totally self-financed and debt free, the PHILIPP PLEIN Group employs over 700 women and men and it also owns, operates and develops the Billionaire and Plein Sports brands. Distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in prestigious boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.