March 4, 2023
The $pectre Lands in Dubai
PHILIPP PLEIN presents the new $PECTRE WATCH on Saturday, March 4th, 2023, at MAISON LUXE flagship store in the largest shopping and entertainment destination in the world: The Dubai Mall.
Under the sparkling lights of the Burj Khalifa, Philipp Plein unveils his new timepieces collection. An ode to the trendsetters and watch collectors, Philipp Plein introduces the $PECTRE line for the SS23 timepieces collection. A redefinition of Time and design: PHILIPP PLEIN $PECTRE becomes the ultimate ultra-luxury execution and watch making experience.
In its continuing journey of excellence, PHILIPP PLEIN has developed two different versions of the $PECTRE: The $keleton $PECTRE, the authentic master of Time, and the $PRECTRE Chronograph, the uncompromised performance.
The styles will be showcased in the luxury store MAISON LUXE in Dubai Mall, with an immersive vibrant experience of lights, music, and luxury vibes. A dedicated branded area will exhibit the whole collection of PHILIPP PLEIN TIMEPIECES. Unique creations are combining the expertise in watchmaking by Timex Group Swiss Luxury Division and Philipp Plein creativity and design. The event will also be the perfect opportunity to discover the new advertisement campaign featuring the iconic Eddie Jordan. Eddie Jordan and PHILIPP PLEIN are both driven by their passion and obsession for perfection, reliability, excellence, and innovation. Both authentic personalities are successful business-minded individuals who put their heart and effort into their dreams and vision for exceptional projects. Eddie Jordan, a true icon in the F1 car world, is applying an uncompromising, timeless yet iconic aesthetic together with the master of time collection: The $keleton Phantom Edition. Eddie Jordan and PHILIPP PLEIN are both driven by their passion and obsession for perfection, reliability, excellence, and innovation. A cutting-edge new visual conveys an innovative advertising coding that connects two elements: the timepiece and the car.