March 28, 2023

The Future is Now: Crypto King

Crypto King and Crypto Queen Collection: first of many.

The luxury watch division of PHILIPP PLEIN debuts today with the CRYPTO KING & CRYPTO QUEEN collection, the first of many luxury watch editions to come under the signature of
The inauguration of the PHILIPP PLEIN CRYPTO KING & CRYPTO QUEEN collection marks a new milestone in the Swiss made luxury watch industry. This is not just a project. It is the beginning of the PHILIPP PLEIN luxury watch division. PHILIPP PLEIN will introduce his luxury timepieces, made in Switzerland in all his stores & flagship stores and at selected
distributors worldwide with a dedicated shopping experience.

The Future is Now: The First Luxury Physical Watch linked to Digital NFT Art
The PHILIPP PLEIN Swiss Made debut is expected to be spectacular and unique, with a full-on phygital experience, from the unboxing to the actual wear. The high-end box set comes with a digital screen playing the latest digital art content created by Antoni Tudisco. For the first time in the luxury watch making industry, the purchase of a physical luxury watch is linked to the acquisition of digital NFT art. The PHILIPP PLEIN luxury watch owner, becomes automatically also an NFT art collector. With the purchase of each watch, every PHILIPP PLEIN customer will also receive an exclusive, collectible, limited edition NFT (NON-FUNGIBLE TOKEN) created by the world leading NFT artist Antoni Tudisco.

The Ultimate Time Machines. A taste of tradition and futuristic forward thinking
The CRYPTO KING and CRYPTO QUEEN are the perfect symbiosis between functionality, architecture, and design. The tonneau-shaped case enriched with the hexagonal pattern, combined with a cutting-edge silicone strap and the automatic Swiss movement, are distinctive characteristics of these unmistakable timepieces. The high-quality workmanship and the distinguished case construction are synonymous with Swiss watchmaking excellence and its exacting standards of precision.
With its 55 x 45 mm case, the PHILIPP PLEIN gent’s choice, CRYPTO KING, features a double layer see-through dial with the unmistakable 3D $kull as well as a see-through caseback and double dome sapphire crystal with anti-reflective coating. Available in different shades of red, black, fumé and lime, the CRYPTO KING plays with transparencies: from the see-through middle case to the clear strap, this model is emblematic of PHILIPP PLEIN’s pioneering vision of greatness in the shape of an ultra-modern and luxury time machine. Whether in alligator leather or silicone, the CRYPTO KING’s straps are carefully studied, and their refined aesthetics are all inherent to the personality of the timepiece.
The CRYPTO QUEEN embodies the feminine essence of the PHILIPP PLEIN Swiss Made collection. With its sleek silhouette and the presence of diamonds on the see-through dial, this timepieces epitomize the feminine luxury. Pastels colours, rich details, and contemporary design complete the homage of Philipp Plein Luxury Watches to their female customers. CRYPTO KING and CRYPTO QUEEN are the first hyper-luxurious time machines to combine a Swiss $keletonized automatic movement with an exclusive collectible created by the worldleading NFT artist, Antoni Tudisco. As such, the time machines are not only functional, but also unique works of art that represent a blend of tradition and modernity. Believing in his dreamsuntil they come true, PHILIPP PLEIN’s new venture will be a game-changer for the traditional watch-making industry.

Mr. Philipp Plein’s Quote
“Remarking on its move into the Swiss made luxury watch market, Philipp Plein states: “The DNA of the Philipp Plein brand has always been about uncompromised luxury and exclusivity. I feel that bringing my brand in the Swiss made, luxury watch segment is a move consistent with the positioning of
the brand Philipp Plein and of its products. I am, by nature, an innovator and a disruptor who believes in his dreams until they come true and, in my case, this attitude proved to be successful. In several cases, by taking risks and doing things outside the box, I managed to interrupt industries and start new successful ventures and markets. This is what I am trying to do here by creating an unprecedented connection between the watch making industry and the world of digital art.
Today we have accomplished the development of the First Timepiece where digital meets physical. I’m sure that the project will generate a lot of interest, and the live-stream in Decentraland happening today is an excellent way to reach out to the entire META & CRYPTO community. It’s exciting to see how the project will be received, and how it will pave the way for future innovations in luxury watch-making”.

From Switzerland to the World
Geneva is just the first step for the CRYPTO KING and CRYPTO QUEEN collections the journey will continue with more events after the Watches & Wonders exhibition to continue disrupting industry rules with a brand-new concept of watches combined with NFTs on a global scale. The next steps will be Monaco, Singapore, London, Paris, New York City and Las Vegas with a series of exclusive events across the globe.
The PHILIPP PLEIN project involves a daring and exciting mission. Thanks to technological expertise acquired over many years, PHILIPP PLEIN will be able to transport the event beyond reality and create a next-level unforgettable experience in the Metaverse world Decentraland, more precisely Plein Plaza. Philipp Plein is known for his revolutionary approach to fashion, and this extends to his ability to create spectacular events that leave a lasting impression. One of his signatures is his ability to infuse a sense of magic and awe into his shows, which sets them apart from traditional fashion events.