THE ULTIMATE SPORTSWEAR PERFORMANCE EXPERIENCE
Born in the metaverse and transported into the physical world, the PLEIN SPORT collection embodies a phygital nature.
PLEIN SPORT brand has an undeniable bond with the tech-world driven by the ultra-modern design and functional product performance. Digital communication and omnichannel distribution are the key assets developed to penetrate the activewear landscape.
Philipp Plein introduces the most advanced tech-mobile retail experience: the PLEIN SPORT TRUCK – the first of its kind mobile store.
With innovation at it’s core, the PLEIN SPORT TRUCK was first unveiled at the Spring Summer SS23 event during Milan Fashion Week. The brand introduced a ground-breaking concept of the first mobile store which will travel across Europe bringing PLEIN SPORT to several cities.The PLEIN SPORT TRUCK represents a physical store with undeniable power of attraction, which applies technology to develop new shopping experiences. Afterall, TIGERS are unstoppable hunters!
The brand continues to break boundaries with the highest quality of sportswear utilizing the most advanced technological solutions. Activewear with cutting-edge design, PLEIN SPORT focuses on the functionality of the garment, watches, eyewear ensuring each piece enhances performance. Power and strength embody the spirit of this versatile collection, catering to both men and women. The styles presented are cool with a central functional purpose to increase endurance and vitality.
The new collection is bold forming an authentic identity for the brand. Each item designed uniquely combines industry-leading technology, fashion and comfort, making each piece ready for the toughest activities.The same features are transferred to all license categories such as: watches developed by Timex Group, the Eyewear by Derigo and all accessories by Laipe.
Move to the extreme with TIGERS, the exceptional training sneakers are a core staple of the brand. Built to push the wearer beyond physical limits, they are designed in the PLEIN SPORTS LAB to advance stamina and boost execution.
Sharp and colourful, styles include THE IRON TIGER and THE BEAST with the fierce SCRATCH mark worked into the structure of the training shoe and embellished onto the side in a strong reflective material. The progressive active shoe is available in a wide range of colour variations, with pops of gold and silver highlighted on THE SCRATCH and pastel tones of lilacs and pinks are complimented with rose gold accents on THE THUNDER STROKE.
The military style PLEIN SPORTS logo embellishes toggles on the TIGER ATTACK whilst the iconic TIGER PATCH comes alive in 3-D to complete styles such as JUMPING CAT. The selection of footwear is completed with BACK TO THE FUTURE, a style crafted in hued transparent material offering a futuristic essence.PLEIN SPORT contains an array of pioneering styles including shields with a reflective lens boasting the PLEIN SPORT logo central, wrap-around rectangle offer a classic finish featuring carved SCRATCH details on the temple and sport elevate with the PLEIN SPORT logo detailed around the frame.
PLEIN SPORT stands alone with a unique DNA, providing the ultimate sportswear performance experience. Push your boundaries and activate your future. Activewear has never been fiercer.
THE Re-EVOLUTION OF PLEIN SPORT
PLEIN SPORT begins with the U.S. for its retail development.
Re-EVOLUTION perfectly describes the innovative and revolutionary ground-breaking retail store bringing the brand’s limitless activewear and most iconic styles to New Yorkers with the evolution of a product experience made to measure for sports consumers.
PLEIN SPORT is dynamic and revolutionary; its evolution is an essential feature of the brand concept. In a constantly changing world, PLEIN SPORT adapts and seizes all the opportunities to offer a brand-new store experience, where people will enjoy a different environment, where connection and social networking will be at the center as well as elevated and high-tech, performance product content.
With innovation at its core, PLEIN SPORT serves a wide community, creating the premiere indoor/outdoor gym brand for those who care about their mind-body connection and feeling. As a people-first brand, PLEIN SPORT caters to those who combine their fitness and social lives, integral to interpersonal connections through the brand’s values: freedom, individuality, mutual respect, and inclusivity. Embracing a gym culture of authenticity and pleasure, PLEIN SPORT becomes a space where active people can go from working out to the street.
A key feature of this ground-breaking pop-up builds and evolves upon the PLEIN SPORT Truck. First debuted during the SS23 collection kick-off, the brand introduced the first mobile store that has traveled across Europe to several cities to bring consumers the full offering of PLEIN SPORT. The journey continues as the PLEIN SPORT Truck lands in a stationary space, providing all consumers with an urban yet innovative experience.
